Last updated: 15/11/24

Roo-tid Ltd (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal data. This privacy policy outlines how we collect, use, and protect personal data in compliance with the General Data Protection Regulation (GDPR).

1. Who We Are
Roo-tid Ltd is a fabric design studio based in Dorset, UK. We operate an eCommerce website for direct-to-consumer (B2C) sales and engage in business-to-business (B2B) sales to fabric shops worldwide. For the purposes of data protection law, we are the data controller of any personal data we process about you.

2. Data We Collect

We may collect and process the following types of personal data:

Identity Data: includes name, username or similar identifier, and title.
Contact Data: includes billing address, delivery address, email address, and telephone number.
Transaction Data: includes details about payments to and from you and other details of products you have purchased from us.
Technical Data: includes IP address, login data, browser type, and version.
Marketing and Communications Data: includes preferences for receiving marketing communications.

3. How We Collect Data

We collect data in the following ways:

Direct Interactions: When you provide data by filling in forms on our website or by corresponding with us by phone, email, or otherwise.
Automated Technologies: As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions, and patterns.

4. How We Use Your Data

We use your data for the following purposes:

Order Processing: To process and deliver your orders, including managing payments and shipping.
Customer Service: To manage our relationship with you and provide customer support.
Marketing: To keep you informed about new products, offers, and news if you have consented to receive such communications.
Website Improvements: To analyze website performance and improve your user experience.

5. Legal Basis for Processing

We process your personal data under one or more of the following lawful bases:

Contractual Necessity: When data processing is necessary to fulfill our contract with you, such as processing orders.
Legitimate Interests: To operate our business, including to manage and improve our website and provide customer service.
Consent: For sending marketing communications, we rely on your consent, which you may withdraw at any time.

6. Data Sharing

We may share your personal data with:

Service Providers: To facilitate payment processing, shipping, and other services essential to our business.
Legal Authorities: When legally required, we may disclose data to government authorities or law enforcement.

7. International Data Transfers

As a company operating internationally, your data may be transferred outside the European Economic Area (EEA) to provide our services. We ensure that any data transfers comply with GDPR requirements and implement appropriate safeguards.

8. Data Retention

We retain personal data only as long as necessary to fulfill the purposes for which it was collected, including for legal or reporting requirements.

9. Data Security

We implement robust security measures to protect personal data from unauthorized access, alteration, disclosure, or destruction. However, please note that no internet transmission is completely secure.

10. Your Rights

You have the following rights regarding your personal data:

Right to Access: Obtain a copy of your personal data.
Right to Rectification: Request correction of inaccurate or incomplete data.
Right to Erasure: Request deletion of personal data, subject to certain conditions.
Right to Object: Object to processing of your personal data based on legitimate interests.
Right to Data Portability: Request transfer of your data to another service provider.

11. Contact Information

If you have any questions, concerns, or wish to exercise any of your rights, please contact us at:

Roo-tid Ltd
Email: hello@roo-tid.com
Address: Roo-tid Ltd, 29 Hayward Way, Verwood, Dorset, BH31 6HS

12. Changes to Our Privacy Policy

We may update this policy occasionally to reflect changes in our business or legal obligations. Please check this page regularly for updates.